Professional Program

Digital Marketing Course

Master the art and science of digital marketing. Learn SEO, social media marketing, content strategy, email marketing, PPC advertising, analytics, and more to build effective digital campaigns that drive results.

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Course Overview

What You'll Learn

From digital marketing fundamentals to advanced campaign strategies, this course covers everything you need to become proficient in digital marketing. Learn SEO, social media marketing, content strategy, PPC advertising, email marketing, analytics, and conversion optimization.

Who This Course Is For

Marketing professionals, business owners, students, freelancers, and anyone interested in understanding and leveraging digital marketing. No prior marketing experience required, but basic computer skills are helpful.

Course Format

Hybrid learning with video lessons, practical exercises, real-world projects, and live Q&A sessions. Accessible on all devices with dedicated support from digital marketing experts.

Course Modules

Module 1: Digital Marketing Fundamentals

Introduction to digital marketing
Digital marketing vs traditional marketing
Customer journey mapping
Developing a digital marketing strategy
Digital marketing ethics and regulations

Module 2: Search Engine Optimization (SEO)

How search engines work
Keyword research and analysis
On-page optimization techniques
Off-page optimization and link building
Technical SEO and website performance

Module 3: Social Media Marketing

Facebook marketing strategies
Instagram marketing techniques
LinkedIn for B2B marketing
Twitter and emerging platforms
Social media advertising

Module 4: Content Marketing

Content strategy development
Blogging and article writing
Video content creation
Content distribution strategies
Measuring content performance

Module 5: Paid Advertising (PPC)

Google Ads campaign setup
Keyword planning and bidding strategies
Display advertising networks
Social media advertising
Retargeting and remarketing

Module 6: Analytics & Optimization

Google Analytics implementation
Key performance indicators (KPIs)
Conversion rate optimization
A/B testing methodologies
Marketing attribution models

About The Instructor

Mr. Ahmed Hassan

With over 12 years of experience in digital marketing, Ahmed has helped numerous brands develop successful online presence and marketing campaigns. He has worked with both local startups and international corporations, specializing in SEO, content strategy, and data-driven marketing.

Ahmed holds certifications in Google Analytics, Google Ads, and Facebook Blueprint. He has trained hundreds of professionals and business owners in digital marketing strategies that deliver measurable results.

His practical approach to teaching combines theoretical foundations with real-world applications, ensuring students gain both knowledge and practical skills that can be immediately applied to their businesses or careers.

Career Opportunities

Digital Marketing Specialist

Execute and manage digital marketing campaigns across various channels to drive brand awareness and customer acquisition.

SEO Specialist

Optimize websites and content to improve search engine rankings and increase organic traffic.

Social Media Manager

Develop and implement social media strategies to build brand presence and engage with target audiences.

Content Marketing Manager

Create and distribute valuable content to attract and retain clearly-defined audiences.

PPC Specialist

Manage paid advertising campaigns to drive targeted traffic and conversions.

Digital Marketing Analyst

Analyze marketing data to measure campaign performance and provide insights for optimization.

Student Testimonials

This course completely transformed my approach to marketing. I went from knowing nothing about digital marketing to landing a job as a Digital Marketing Executive within two months of completing the course. The practical assignments were incredibly valuable.

- Ayesha Raza, Digital Marketing Executive

As a small business owner, I took this course to learn how to market my business online. The ROI has been incredible - I've tripled my online sales in just 4 months using the strategies I learned. The instructors were industry professionals who really knew their stuff.

- Omar Farooq, E-commerce Business Owner

The comprehensive curriculum and hands-on projects prepared me perfectly for my digital marketing career. I particularly appreciated the modules on analytics and conversion optimization, which have been invaluable in my current role as a Marketing Analyst.

- Zainab Ali, Marketing Analyst

Frequently Asked Questions

Do I need marketing experience for this course?

No prior marketing experience is required. The course starts with digital marketing fundamentals and gradually builds up to advanced concepts. However, basic computer skills and familiarity with social media platforms will be helpful.

What tools will I need?

You'll need a computer with internet access. We'll guide you through setting up free accounts for tools like Google Analytics, Google Ads, and various social media platforms. All software used in the course is either free or we provide access during the course.

Will I receive a certificate upon completion?

Yes, you will receive a verified certificate of completion that you can share on LinkedIn and include in your resume. The certificate demonstrates your proficiency in digital marketing strategies and tools.

How long will it take to complete the course?

The course is designed to be completed in 3 months with part-time study. It includes approximately 50 hours of video content and another 30-40 hours of exercises and projects. However, you can learn at your own pace and have access to course materials for 12 months.

Is there any hands-on project work?

Yes! The course includes several practical projects including creating a complete digital marketing strategy, running a small-scale PPC campaign, performing SEO analysis on a website, and developing a content marketing plan for a business.

Payment Information

Course Fee

PKR 18,000

Duration: 3 Months

Format: Hybrid (Online + In-person)

Payment Methods

Bank Transfer: Meezan Bank, Acc# 123456789, Title: Coded Mind Technology Incubator

EasyPaisa/JazzCash: 0300-1234567

Cash Payment: Visit our office during business hours

Installment Plans

Option 1: Full payment of PKR 18,000 (5% discount available)
Option 2: Two installments of PKR 9,500
Option 3: Three installments of PKR 6,500

After payment, send your receipt to info@codedmind.com or WhatsApp 0300-1234567 for registration confirmation.