Professional Program

SEO & Digital Marketing Course

Master the art and science of Search Engine Optimization and Digital Marketing. Learn to drive traffic, generate leads, and grow businesses online through proven strategies and hands-on experience.

Enroll Now

Course Overview

What You'll Learn

From SEO fundamentals to advanced digital marketing strategies, this course covers everything you need to become proficient in online marketing. Learn keyword research, content strategy, social media marketing, Google Analytics, and paid advertising.

Who This Course Is For

Marketing professionals, business owners, content creators, bloggers, and anyone interested in mastering digital marketing strategies. No prior experience required, but basic computer skills are helpful.

Course Format

Self-paced online learning with video lessons, practical exercises, real-world projects, and live Q&A sessions. Accessible on all devices with dedicated support from digital marketing experts.

Course Modules

Module 1: SEO Fundamentals

Introduction to SEO and Digital Marketing
How Search Engines Work
Keyword Research and Analysis
SEO Tools Overview (Ahrefs, SEMrush, etc.)
Understanding Search Intent

Module 2: On-Page SEO

Title Tags and Meta Descriptions
URL Structure and Internal Linking
Content Optimization Techniques
Image Optimization and Schema Markup
Website Architecture and UX for SEO

Module 3: Off-Page SEO & Link Building

Understanding Domain Authority
Link Building Strategies
Guest Posting and Outreach
Local SEO and Google My Business
Reputation Management

Module 4: Content Marketing

Content Strategy Development
Blogging for Business
Creating SEO-Optimized Content
Content Promotion Strategies
Measuring Content Performance

Module 5: Social Media Marketing

Social Media Strategy Development
Facebook, Instagram, and Twitter Marketing
LinkedIn for B2B Marketing
Social Media Advertising
Social Media Analytics

Module 6: Analytics & Paid Advertising

Google Analytics Setup and Interpretation
Google Search Console
Google Ads Campaigns
Facebook Ads Manager
Final Capstone Project

Projects You'll Complete

Comprehensive SEO Audit

Conduct a full SEO audit of a website, identifying issues and creating an actionable optimization plan.

Content Marketing Strategy

Develop a complete content strategy for a business, including keyword research and content calendar.

Paid Advertising Campaign

Create and manage a complete Google Ads or Facebook Ads campaign with performance reporting.

Career Opportunities

SEO Specialist

Average salary: PKR 70,000 - 130,000 per month. Optimize websites for search engines and improve organic rankings.

Digital Marketing Manager

Average salary: PKR 90,000 - 160,000 per month. Develop and implement comprehensive digital marketing strategies.

Content Marketing Specialist

Average salary: PKR 65,000 - 120,000 per month. Create and manage content strategies that drive traffic and engagement.

Social Media Manager

Average salary: PKR 60,000 - 110,000 per month. Develop and execute social media strategies across platforms.

PPC Specialist

Average salary: PKR 75,000 - 140,000 per month. Manage and optimize paid advertising campaigns on various platforms.

About The Instructor

Ali Hamza

With over 8 years of experience in digital marketing, Ali has helped numerous businesses achieve top search engine rankings and digital growth. He has worked with both local startups and international brands, developing successful SEO and marketing strategies.

Ali specializes in SEO strategy, content marketing, and paid advertising. He has trained hundreds of professionals and business owners, helping them transform their online presence and achieve measurable results.

His practical approach to teaching combines theoretical foundations with real-world applications, ensuring students gain both knowledge and practical skills that can be immediately applied to their careers or businesses.

Student Testimonials

This SEO course transformed my career. I went from knowing nothing about digital marketing to landing a job as an SEO specialist within 2 months of completing the course. The hands-on projects were invaluable!

- Ahmed Raza, SEO Specialist

As a small business owner, this course gave me the skills to completely transform my online presence. My website traffic increased by 300% within 3 months of implementing what I learned.

- Fatima Noor, Business Owner

The instructors were industry experts who provided real-world insights. The capstone project helped me build a portfolio that impressed employers, and I received multiple job offers upon completion.

- Zainab Malik, Digital Marketing Executive

Frequently Asked Questions

Do I need prior marketing experience for this course?

No prior marketing experience is required. The course starts with fundamentals and gradually builds to advanced concepts. However, basic computer skills and familiarity with using the internet are recommended.

What tools will I need?

You'll need a computer with internet access. We'll guide you through setting up free accounts for essential tools like Google Analytics, Google Search Console, and various SEO analysis tools. Premium tools will be demonstrated during the course.

Will I receive a certificate upon completion?

Yes, you will receive a verified certificate of completion that you can share on LinkedIn and include in your resume. The certificate demonstrates your proficiency in SEO and digital marketing strategies.

How long will it take to complete the course?

The course includes approximately 35 hours of video content and another 20-25 hours of exercises and projects. Most students complete it in 6-8 weeks studying part-time, but you can learn at your own pace.

Is there any hands-on project work?

Yes! The course includes several practical projects including conducting a comprehensive SEO audit, developing a content marketing strategy, and creating and managing a paid advertising campaign with performance reporting.